Blog — announcement
PRESS RELEASE: Snoop Dogg Expands His Beverage Empire, Bringing "Do It Fluid" and "Doggy Spritz" to New Markets
Snoop Dogg's hemp beverages "Do It Fluid" and "Doggy Spritz" are now available in New Jersey, Georgia and Tennessee markets, tapping into rich music and cultural scenes, including the birthplace of Hip Hop Legends and Southern creative capitals.
PRESS RELEASE: Iconic Tonics Partners with MoreBetter for Pioneering Study on How THC Beverages Impact Consumer Quality of Life
Los Angeles, CA – April 15, 2025 – Iconic Tonics, the new functional beverage company backed by Harmony Craft Beverages and global icon Snoop Dogg, has joined MoreBetter, a leader in Real-World-Data collection and research, in a pioneering study aimed at understanding the impact of THC-infused beverages on mood, quality of life, and alcohol consumption. This innovative study comes at a critical time, as consumers are increasingly curious about trying “better-for-you” alcohol alternatives as Iconic Tonics expands its footprint in the functional beverage category. Up to 2,000 qualified consumers will report daily feedback over a three-week period on their infused...
PRESS RELEASE: Snoop Dogg Bets Big on Functional Beverages with Iconic Tonics
Entertainment icon and entrepreneur Snoop Dogg today announced a strategic investment and partnership with Harmony Craft Beverages. Together, they are launching Iconic Tonics, a new leader in premium functional beverage brands aimed at reshaping the category and redefining adult beverage alternatives.
PRESS RELEASE: Snoop Dogg Amps Up His Hemp Beverage Lineup With Launch of High Voltage Do it Fluid and Elevated Doggy Spritz
Snoop Dogg & Death Row Records level up with new higher-dose hemp THC drinks. The High Voltage line features Do It Fluid (10mg THC) & Doggy Spritz (7mg THC), meeting fan demand for a more potent, next-level experience. Available now in select markets.
