We’re Building a Better Way to Vibe.

We love the ritual of a good drink, but not
the compromise.

We’re here for the sober-curious, the creatives,
and the connoisseurs who want deep flavor and
a clear-headed buzz.

No hangovers, no regrets.

The Minds Behind the Mix.

Snoop Dogg

My legacy has always been about moving culture forward and making new experiences accessible.
With Do It Fluid, we are offering my community a premium, social way to enjoy the vibe without smoking. It is the next evolution for fans who want to live the lifestyle with style.

Wayne Coyne

Art is about altering perception and opening doors in the mind. Love Yer Brain is an extension of that pursuit, a tool to gently shift the gears of consciousness. It is for anyone seeking to dissolve creative barriers, enhance connection, and find a more colorful, fluid state where ideas can freely bloom.

Warren Bobrow

For decades, my mission has been to unlock the full potential of the botanical pantry with respect and craft. I wrote the first book on this because I saw a future where quality and experience come first. Every beverage in this collection is built on that principle: the finest ingredients, scientifically balanced, to deliver a sophisticated and intentional moment.

It’s More Than a Drink. It’s a Culture.

ICONIC TONICS x The Butcher’s Daughter:
Exclusive seasonal beverages. Discover the fusion.

The Revolution is Being Noticed.

The Best THC Drinks That Taste As Good As They Make You Feel

Created by mixologist and writer Warren Bobrow, Klaus cans are infused with 10mg of THC for a mind-opening sense of euphoria. A fan of Moscow mules? Try the Mezzrole, a piquant blend of French limes, Pickett’s spicy-sweet ginger syrup, and tart rice vinegar that finishes with notes of sea salt. — C.J.

Weed drinks have gotten so much better. Here are 5 worth trying.

“Yummy, tastes like ginger beer, love the burn,” wrote one of the testers. “It’s the only one that doesn’t taste like it needs something.” “Yummy ginger shot,” jotted another. “Reminds me of a good Moscow mule,” mused a third. “Woo-hoo! Spicy, silly, crazy,” noted a fourth. All comments regarding KLAUS.

The Key to Combining Cannabis and Mixology? Remove the Booze.

Klaus takes a different approach. And that involves a gnome. Just launched, Klaus is a ready-to-drink (RTD) cocktail in a can, albeit with a “10 mg terpene-forward cannabis emulsion per drink” as opposed to a boozy ABV. These were crafted by popular mixologist Warren Bobrow, who credits… well, I’ll have him explain.

Inside Snoop Dogg’s 7-Brand Cannabis Beverage Empire

“I’m just giving people what they want. We’re giving them choices, somethin’ real, somethin’ that vibes with their lifestyle. It’s about creating that alternative, that go-to, for every occasion. Cannabis has been a part of our culture forever. Cannabis, these drinks, it’s all about wellness, about living your best life,” Snoop Dogg says in an exclusive interview, landing his message like a direct hit on the zeitgeist. When he talks, he delivers the same spark he’s known for—candid words drenched in decades of cultural sway.

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