Press
Press Release: Iconic Tonics launches Klaus THC-Infused Libations and NEIN by Klaus
Published on:– September 4, 2025 PR Newswire announced the official launch of Klaus, a new line of THC-infused libations by Iconic Tonics and acclaimed mixologist and author Warren Bobrow. Alongside Klaus, the brand introduced NEIN by Klaus, a premium ready-to-drink line infused with botanical terpenes. Here’s an excerpt from the article: “Klaus represents the intersection of bold design and premium quality. From the packaging to the visual storytelling on every can, the brand stands out and signals a sophisticated adult beverage experience unlike anything else in cannabis or RTD beverages.” – John Mamus, Co-founder & Creative Director The Klaus lineup...
As Featured in High Times: Snoop Dogg on drinking weed – “It’s like a chill cruise, not a high-speed chase”
Published on:– August 25, 2025 High Times interviewed Snoop Dogg and Evan Eneman on their latest venture into hemp- and cannabis-infused beverages with Iconic Tonics. In the feature, Snoop explains his vision of offering consumers more choices through functional drinks that blend culture, wellness, and lifestyle. Here’s an excerpt from the article: “I’m just giving people what they want. We’re giving them choices, somethin’ real, somethin’ that vibes with their lifestyle... It’s like a chill cruise, not a high-speed chase.” – Snoop Dogg The article highlights the growing U.S. functional beverage market, projected to exceed $60 billion by 2027, and...
Featured in BevNet: Snoop Dogg and Harmony Craft Bevs partner on Iconic Tonics
Published on:– March 04, 2025 BevNET reported that Snoop Dogg has partnered with Harmony Craft Beverages to create Iconic Tonics, a new functional beverage company. The partnership integrates Snoop’s Do It Fluid and Dogg Lbs Doggy Spritz brands into Harmony’s portfolio alongside Klaus, Malus, Love Yer Brain, and Lift. Here’s an excerpt from the article: “I’ve always been about innovation, and functional beverages are the next frontier. People want drinks that do more than just taste good – they want benefits, and they want choices. Harmony Craft Beverages has been pioneering this movement, and together now as Iconic Tonics, we’re...
Interview in Shanken News Daily: The Future of Hemp THC and Functional Beverages with Iconic Tonics Executives - Part 1
Published on:– April 8, 2025 Shanken News Daily spoke with Evan Eneman (CEO & Co-founder) and Jim Baudino of Iconic Tonics about the company’s partnership with Snoop Dogg and the growing hemp-derived THC beverage market in the U.S. The interview highlights how Iconic Tonics is building a diverse portfolio of functional and cannabis-infused drinks, including Do It Fluid, Doggy Spritz, Klaus and Love Your Brain. Here’s an excerpt from the article: “Do It Fluid, under Death Row Records, and Doggy Spritz with Snoop Dogg, are the two prominent brands in the portfolio. They’ve been in market, they have national distribution...
