Published on:
– February 10, 2026
Yahoo Finance reported on the formation of the Iconic Tonics Advisory Board, bringing together veteran beverage industry leaders to guide the company’s next phase of growth as it scales its culturally driven functional beverage platform.
Here’s an excerpt from the coverage:
“Our focus is on building this platform for longevity and scale. We build brands from the culture out, and having advisors who understand how to protect that culture while building real infrastructure is critical to how we grow.”
– Evan Eneman, Co-Founder & CEO, Iconic Tonics
The Advisory Board brings together more than 100 years of combined experience across global beverage operations, retail, distribution, commercial strategy, and brand building. Members include senior executives with backgrounds at companies such as Gallo, Diageo, PepsiCo, Moët Hennessy, Brown-Forman, Target, and Bacardi.
The announcement comes at a pivotal moment for the functional and hemp-adjacent beverage category, as regulatory frameworks continue to evolve and national retailers expand drinkable THC and adjacent functional offerings. The Advisory Board is designed to ensure responsible governance, operational discipline, and long-term scalability as the platform grows across non-alcoholic, botanical, adaptogenic, and cannabinoid-adjacent categories.
