
Do It Fluid and Doggy Spritz brands increase THC dosage to meet market demand for higher dosed products.
LOS ANGELES: Get ready to level up your relaxation with the all-new High Voltage Do It Fluid and Elevated Doggy Spritz from entertainment icon Snoop Dogg and his label, Death Row Records. These premium, hemp-derived beverages take the Do It Fluid and Doggy Spritz experience to a whole new level, offering a more potent and focused dose for consumers looking to get a little extra lift in the day.
Building on the success of the original lower-dose Do It Fluid and Doggy Spritz products previewed in 2024, the new higher-dose versions will come in larger 12oz sleek cans and cater to those seeking a more impactful effect. Do It Fluid will include 10mg of hemp-derived THC and come in Blue Razz flavor, and Doggy Spritz will include 7mg of hemp-derived THC and come in Cherry Limeade and Peaches 'N Honies flavors.
"The fans have spoken, and they want to take their experience to the next level," says Snoop Dogg. "These higher dose versions are perfect for kicking back, relaxing, and enjoying the finer things in life, Death Row Records and Snoop Dogg style."
Evan Eneman, CEO of Iconic Tonics, adds, "We're excited to continue innovating with Snoop Dogg and Death Row Records. The new versions of Do It Fluid and Doggy Spritz offer a distinct and powerful option for experienced consumers, while maintaining the high-quality ingredients and flavors our customers love."
Do It Fluid and Doggy Spritz are currently available in retail in select markets and online via DoorDash and the Iconic Tonics website.