Blog — research
PRESS RELEASE: Iconic Tonics Partners with MoreBetter for Pioneering Study on How THC Beverages Impact Consumer Quality of Life
Los Angeles, CA – April 15, 2025 – Iconic Tonics, the new functional beverage company backed by Harmony Craft Beverages and global icon Snoop Dogg, has joined MoreBetter, a leader in Real-World-Data collection and research, in a pioneering study aimed at understanding the impact of THC-infused beverages on mood, quality of life, and alcohol consumption. This innovative study comes at a critical time, as consumers are increasingly curious about trying “better-for-you” alcohol alternatives as Iconic Tonics expands its footprint in the functional beverage category. Up to 2,000 qualified consumers will report daily feedback over a three-week period on their infused...
