Published on:
– March 05, 2025
Iconic Tonics announced that Snoop Dogg has partnered with Evan Eneman and Harmony Craft Beverages to launch its new platform for premium functional beverage brands. This partnership brings together Snoop’s cultural influence with Harmony Craft’s innovation in functional and hemp-infused drinks.
Here’s an excerpt from the article:
"I've always been about innovation, and functional beverages are the next frontier. People want drinks that do more than just taste good – they want benefits, and they want choices. Harmony Craft Beverages has been pioneering this movement, and together now as Iconic Tonics, we're bringing something fresh to the table. This is more than a brand – it's a lifestyle." – Snoop Dogg
The Iconic Tonics portfolio features award-winning brands such as Lifeblood by Love Yer Brain, Klaus, Malus, Herbacée and Lift, in addition to Snoop’s hemp-derived THC-infused lines Do It Fluid and Doggy Spritz. With a growing distribution network including Total Wine More, Woodman’s Markets and DoorDash, Iconic Tonics is positioned to reshape the future of functional beverages.
