Published on:
– April 8, 2025
Shanken News Daily spoke with Evan Eneman (CEO & Co-founder) and Jim Baudino of Iconic Tonics about the company’s partnership with Snoop Dogg and the growing hemp-derived THC beverage market in the U.S. The interview highlights how Iconic Tonics is building a diverse portfolio of functional and cannabis-infused drinks, including Do It Fluid, Doggy Spritz, Klaus and Love Your Brain.
Here’s an excerpt from the article:
“Do It Fluid, under Death Row Records, and Doggy Spritz with Snoop Dogg, are the two prominent brands in the portfolio. They’ve been in market, they have national distribution across DoorDash and some other retail accounts like Total Wine in Texas. We have the largest focus on those two brands.” – Evan Eneman, CEO of Iconic Tonics
The executives also discussed Iconic’s distribution strategy, which already includes strong performance across Georgia, Texas, and Minnesota. Early on-premise testing—such as sampling at live music venues—has shown significant consumer demand for hemp-based alternatives to traditional alcoholic beverages.
