Published on:
– March 05, 2025
Forbes profiled Snoop Dogg, Evan Eneman and Iconic Tonics, highlighting the launch of a seven-brand cannabis beverage portfolio. The feature explores how Snoop and Iconic Tonics are tapping into the fast-growing functional drinks market, offering consumers hemp- and cannabis-infused alternatives for every occasion.
Here’s an excerpt from the article:
“We went from rollin' up joints, to munchin' on them edibles, now we sippin' on infused drinks. Why? We giving people options for every occasion... You sip, you feel it, nice and easy. You can pace yourself, keep it mellow, keep it smooth. It's like a chill cruise, not a high-speed chase.” – Snoop Dogg
The article also covers the broader market opportunity for functional beverages, projected to surpass $62 billion in the U.S. by 2027, with cannabis drinks expected to see explosive growth. Iconic Tonics’ portfolio spans craft mocktails, cider, hemp seltzers, and Snoop’s own Do It Fluid and Doggy Spritz, designed to meet evolving consumer preferences and push cannabis beverages into the mainstream.
