Published on:
– March 04, 2025
BevNET reported that Snoop Dogg has partnered with Harmony Craft Beverages to create Iconic Tonics, a new functional beverage company. The partnership integrates Snoop’s Do It Fluid and Dogg Lbs Doggy Spritz brands into Harmony’s portfolio alongside Klaus, Malus, Love Yer Brain and Lift.
Here’s an excerpt from the article:
“I’ve always been about innovation, and functional beverages are the next frontier. People want drinks that do more than just taste good – they want benefits, and they want choices. Harmony Craft Beverages has been pioneering this movement, and together now as Iconic Tonics, we’re bringing something fresh to the table. This is more than a brand – it’s a lifestyle.” – Snoop Dogg
The article highlights how this partnership brings both cultural and creative powerhouses into the functional beverage category, combining Snoop’s influence with collaborators like mixologist Warren Bobrow (Klaus) and Wayne Coyne of The Flaming Lips (Love Yer Brain). Products from the Iconic Tonics portfolio are already available through retailers like Total Wine More, Woodman’s Markets and on DoorDash.
