Published on:
– September 12, 2025
Daily Ovation covered the collaboration between Snoop Dogg’s Iconic Tonics and the plant-forward restaurant group The Butcher’s Daughter, along with its natural wine and listening bar concept Only The Wild Ones. The partnership introduces a lineup of zero-proof functional cocktails designed to support wellness, connection, and mindful social experiences.
Here’s an excerpt from the article:
“This is about sipping something that fits the moment, whether that’s unwinding with friends, catching a live set, or finding your own rhythm. We’re blending flavor, vibe, and plant power in spaces that already know how to set the tone.” – Evan Eneman, Co-Founder & CEO, Iconic Tonics
The collaboration launches across New York and Los Angeles, with Austin opening soon, and debuts with the Grilled Lemon Spritz. The zero-proof cocktail features grilled and pressed lemons, fresh ginger, amaro falso, soda, muddled mint, and an adaptogenic upgrade with Kanna flower extract, known for its mood-enhancing and calming properties.
Beyond cocktails, The Butcher’s Daughter will offer a rotating selection of Iconic Tonics products for retail, including Death Row Records Do It Fluid, Klaus and Love Yer Brain. The partnership reflects a shared vision rooted in music, creativity, wellness, and community-driven hospitality.
