Published on:
– September 9, 2025
ABC News featured an interview with actor and entrepreneur Seth Rogen, discussing the evolution of his cannabis lifestyle brand Houseplant and the growing market for THC-infused beverages. The segment explores how cannabis drinks are becoming increasingly popular across the U.S., while also facing new regulatory challenges.
Highlights from the coverage:
The report focuses on how THC-infused drinks, now legal in most U.S. states, are gaining mainstream attention—but may soon face increased scrutiny and potential removal from shelves due to shifting regulations.
The video places cannabis beverages within a broader cultural and regulatory context, showing how celebrity-backed brands are shaping consumer perception while navigating an evolving legal landscape. The coverage underscores the growing relevance of functional and THC-infused drinks as alternatives to traditional alcohol.
