Published on:
– September 10, 2025
The Drinks Business covered the new partnership between Snoop Dogg’s Iconic Tonics and the U.S. plant-forward restaurant group The Butcher’s Daughter, introducing a range of zero-proof functional cocktails across New York, Los Angeles, and Austin. The collaboration also extends to the group’s natural wine and listening bar concept, Only The Wild Ones.
Here’s an excerpt from the article:
“This is about sipping something that fits the moment, whether that’s unwinding with friends, catching a live set, or finding your own rhythm. We’re blending flavour, vibe, and plant power in spaces that already know how to set the tone.” – Evan Eneman, Co-founder & CEO, Iconic Tonics
The partnership brings adaptogenic, botanical-forward beverages to hospitality spaces rooted in culture and community. The debut signature cocktail, Grilled Lemon Spritz, features grilled lemons, ginger, amaro falso, soda, fresh mint, and an adaptogenic upgrade with Kanna flower extract. Guests can also find a rotating selection of Iconic Tonics’ offerings, including Do It Fluid, Klaus and Love Yer Brain.
