Published on:
– April 29, 2025
Shanken News Daily sat down with Evan Eneman (CEO & Co-founder) and Jim Baudino of Iconic Tonics to discuss the evolving landscape of hemp THC beverages and the rapidly growing functional drinks market. The interview follows the recent launch of Do It Fluid and Doggy Spritz in collaboration with Snoop Dogg.
Here’s an excerpt from the article:
“What we’re seeing is very much this mindful consumption focus, which is a great opportunity for consumers to choose their experience, not for us to dictate what it is for them. Hemp is going to play a much bigger role in that going forward.” – Evan Eneman, CEO of Iconic Tonics
The interview explores challenges such as regulatory hurdles, consumer education, and the importance of responsible dosing, while also highlighting how functional beverages—infused with hemp and other wellness-oriented ingredients—are reshaping consumer preferences and social drinking culture.
