Published on:
- September 10, 2025
High Times explored the collaboration between Snoop Dogg’s Iconic Tonics and the plant-based restaurant group The Butcher’s Daughter, alongside their record-spinning wine bar Only The Wild Ones. Together, they are introducing a new generation of zero-proof, functional cocktails designed to reshape modern nightlife through culture, connection, and mindful consumption.
Here’s an excerpt from the article:
“The non-alcoholic movement isn’t just about saying no to alcohol. It is about creating drinks that spark connection, celebrate culture, and make you feel good in the moment. That changes the whole night.” – Evan Eneman, Co-founder & CEO, Iconic Tonics
The partnership debuts with the Grilled Lemon Spritz, a restaurant cocktail infused with Kanna, a mood-enhancing botanical with deep cultural roots. Crafted by acclaimed mixologist Warren Bobrow, the drink reflects a broader shift toward nightlife experiences centered on presence rather than intoxication. Additional Iconic Tonics offerings, including Klaus, Do It Fluid and Love Yer Brain, will rotate across menus, reinforcing a vision of nightlife that is elevated, inclusive, and intentional.
