Published on:
– August 25, 2025
High Times interviewed Snoop Dogg and Evan Eneman on their latest venture into hemp- and cannabis-infused beverages with Iconic Tonics. In the feature, Snoop explains his vision of offering consumers more choices through functional drinks that blend culture, wellness, and lifestyle.
Here’s an excerpt from the article:
“I’m just giving people what they want. We’re giving them choices, somethin’ real, somethin’ that vibes with their lifestyle... It’s like a chill cruise, not a high-speed chase.” – Snoop Dogg
The article highlights the growing U.S. functional beverage market, projected to exceed $60 billion by 2027, and how Iconic Tonics is positioning itself with a portfolio of seven hemp- and cannabis-infused brands. From craft mocktails and wine-inspired blends to hemp seltzers and Snoop’s own Do It Fluid and Doggy Spritz, the lineup is designed to offer an alternative for every occasion.
